CAFFELITA Coffee
Coffee Brand Identity & Packaging Design
Coffee Brand Identity & Packaging Design
Brand Concept / Visual Identity / Packaging Design / Graphic System
CAFFELITA is a contemporary coffee brand concept built around a simple idea: turning an everyday coffee ritual into a brighter moment.
Bold colours, expressive typography and playful geometric graphics create an energetic visual identity designed to appeal to a younger generation of coffee lovers.
CAFFELITA is a contemporary coffee brand concept built around a simple idea: turning an everyday coffee ritual into a brighter moment.
Bold colours, expressive typography and playful geometric graphics create an energetic visual identity designed to appeal to a younger generation of coffee lovers.
The Challenge
To develop a distinctive brand identity and cohesive packaging system across multiple coffee formats, including whole beans, aluminium capsules and drip coffee.
The aim was to create a visually engaging brand that stands out on the shelf while remaining consistent across an expanding product range.
The aim was to create a visually engaging brand that stands out on the shelf while remaining consistent across an expanding product range.
The Concept
CAFFELITA's visual identity combines vibrant colour, oversized typography and simple geometric forms.
Cobalt blue serves as the signature brand colour, while sunshine yellow, bubblegum pink and mint green distinguish individual coffee varieties.
Three graphic symbols - a rising sun, a four-part flower and a pair of leaves - establish a recognisable visual language.
Cobalt blue serves as the signature brand colour, while sunshine yellow, bubblegum pink and mint green distinguish individual coffee varieties.
Three graphic symbols - a rising sun, a four-part flower and a pair of leaves - establish a recognisable visual language.
Packaging Design
A unified packaging system was developed for three core coffee varieties: SUNNY, BERRY and BOLD.
The identity extends across resealable coffee pouches, drip coffee boxes, individual sachets and aluminium coffee capsules.
Bold typography, distinctive colours and minimal geometric graphics create a consistent and recognisable product family.
Visual Identity
At the heart of CAFFELITA is a bold typographic wordmark supported by a versatile system of geometric symbols.
Each symbol develops into a repeat pattern, used across packaging side panels and other brand applications.
Consistent typography, colour and composition ensure visual continuity across different packaging formats.
A unified packaging system was developed for three core coffee varieties: SUNNY, BERRY and BOLD.
The identity extends across resealable coffee pouches, drip coffee boxes, individual sachets and aluminium coffee capsules.
Bold typography, distinctive colours and minimal geometric graphics create a consistent and recognisable product family.
Visual Identity
At the heart of CAFFELITA is a bold typographic wordmark supported by a versatile system of geometric symbols.
Each symbol develops into a repeat pattern, used across packaging side panels and other brand applications.
Consistent typography, colour and composition ensure visual continuity across different packaging formats.
Brand Applications
The CAFFELITA identity is designed as a flexible visual system that can extend beyond packaging to coffee shop interiors, takeaway cups, promotional materials and branded accessories.
The CAFFELITA identity is designed as a flexible visual system that can extend beyond packaging to coffee shop interiors, takeaway cups, promotional materials and branded accessories.
