FERMA
Farm Food Brand Identity & Packaging Design
Farm Food Brand Identity & Packaging Design
Brand Concept / Visual Identity / Packaging Design / Graphic System
FERMA is a contemporary farm food brand concept built around a simple idea: bringing honesty, character and a human touch to everyday food.
Bold typography, vibrant colours and deliberately naive illustrations create a distinctive visual identity that combines the authenticity of traditional farm produce with contemporary graphic design.
FERMA is a contemporary farm food brand concept built around a simple idea: bringing honesty, character and a human touch to everyday food.
Bold typography, vibrant colours and deliberately naive illustrations create a distinctive visual identity that combines the authenticity of traditional farm produce with contemporary graphic design.
The Challenge
To develop a recognisable brand identity and cohesive packaging system for a range of preserved vegetables, including tomatoes in their own juice, salted cucumbers, pattypan squash and sauerkraut.
The aim was to communicate the natural, homemade character of the products while moving beyond conventional farmhouse packaging clichés and creating a brand with strong shelf presence.
The aim was to communicate the natural, homemade character of the products while moving beyond conventional farmhouse packaging clichés and creating a brand with strong shelf presence.
The Concept
FERMA's visual language draws inspiration from traditional farmers' markets, handmade goods and the spontaneous simplicity of children's drawings.
Oversized typography meets expressive, imperfect illustrations reminiscent of hand-stamped prints and spontaneous sketches.
Deliberately irregular shapes and textures give the identity a sense of warmth, individuality and authenticity.
Oversized typography meets expressive, imperfect illustrations reminiscent of hand-stamped prints and spontaneous sketches.
Deliberately irregular shapes and textures give the identity a sense of warmth, individuality and authenticity.
Packaging Design
A unified packaging system was developed for four products, presented in glass jars with distinctive paper labels.
Warm, textured paper, bold black typography and simplified vegetable illustrations establish a consistent and recognisable design language.
Each product has its own colour identity: red for tomatoes, green for cucumbers, yellow for pattypan squash and light green for sauerkraut.
A shared composition and graphic approach bring the four varieties together as one cohesive product family.
Visual Identity
At the heart of FERMA is a bold Cyrillic wordmark, complemented by handwritten typography and expressive vegetable illustrations.
The phrase Grown with Love and a hand-drawn heart form the emotional signature of the brand.
The identity balances confident typography with playful, imperfect graphics, bringing a contemporary visual approach to the warmth and simplicity of traditional farm produce.
A unified packaging system was developed for four products, presented in glass jars with distinctive paper labels.
Warm, textured paper, bold black typography and simplified vegetable illustrations establish a consistent and recognisable design language.
Each product has its own colour identity: red for tomatoes, green for cucumbers, yellow for pattypan squash and light green for sauerkraut.
A shared composition and graphic approach bring the four varieties together as one cohesive product family.
Visual Identity
At the heart of FERMA is a bold Cyrillic wordmark, complemented by handwritten typography and expressive vegetable illustrations.
The phrase Grown with Love and a hand-drawn heart form the emotional signature of the brand.
The identity balances confident typography with playful, imperfect graphics, bringing a contemporary visual approach to the warmth and simplicity of traditional farm produce.
Brand Applications
FERMA's visual identity extends beyond packaging to cardboard shipping boxes, farmers' market displays, branded workwear, merchandise and retail environments.
The flexible graphic system maintains consistency across different applications while reinforcing the brand's distinctive personality.
FERMA's visual identity extends beyond packaging to cardboard shipping boxes, farmers' market displays, branded workwear, merchandise and retail environments.
The flexible graphic system maintains consistency across different applications while reinforcing the brand's distinctive personality.
