About

Experience Behind the Bureau

About Alina Khalimova

Marketing & brand strategist
Packaging expert
Founder of Creative Packaging Bureau

I am a marketing and brand strategist with 15+ years of experience across marketing, brand and product development, communications and packaging. My work brings together strategic thinking, an understanding of markets and consumers, and a creative approach — so that ideas do more than look good; they help businesses move forward. I completed my postgraduate studies at the University of Greenwich in London, which shaped my international perspective on marketing, branding and communications.

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What I Believe?
Great brands are rarely built by design alone.
The strongest brands emerge when market understanding, product thinking, strategy and creativity work together.
That is the thinking behind Creative Packaging Bureau.

Alina Khalimova, Founder of Creative Packaging Bureau

My professional experience spans international and Russian businesses across FMCG, manufacturing, technology and packaging. I have worked with companies and projects across the UK, Germany, the Czech Republic and Turkey, as well as wider European and Asian markets. Through packaging projects, I have worked with and interacted with international companies and brands including Nestlé, Mars, PepsiCo, Mondelez, Unilever, Danone, JDE Jacob’s, Lactalis, Heinz, Kimberly-Clark and Essity. This experience has given me a deep understanding of how packaging works across different categories, business models and cultural contexts.

A significant part of my career has been rooted in the packaging industry and international professional events. I have worked across marketing, promotion and communications, as well as organising companies’ participation in major industry exhibitions including interpack, FachPack, RosUpack and Eurasia Packaging Fair. Working at the intersection of technically complex products, business, marketing and communications has taught me how to turn complex expertise into clear and compelling messages for the market.

For more than five years, I have also been a speaker at professional conferences and industry events, sharing insights on packaging trends, market development, consumer behaviour, sustainability and the future of the industry. For me, it is not enough to simply follow change. What matters is understanding what it means for brands, products and businesses — and how companies can use those shifts to create new opportunities for growth.
Creative Packaging Bureau grew from this experience.

I founded the Bureau to bring together strategy, marketing, branding, creativity and deep packaging expertise — helping companies make better decisions about brands, products and packaging, and turning those decisions into long-term business value. I believe in looking at the challenge as a whole: from understanding the market and defining the right brand position to how a product looks, is perceived and, ultimately, chosen by people.

If you are looking to sharpen your marketing strategy, strengthen your brand, launch a product or rethink how it is presented to the market, let’s talk.
Tell me what you are working on — and let’s find the opportunity in it.

15+
YEARS

Experience across marketing strategy, brand, product, communications, packaging and events
EUROPE &
ASIA

Professional experience across the UK, Germany, Czech Republic & Turkey, with wider international projects across Europe and Asia
FMCG
PROJECTS

Packaging projects involving Nestlé, Mars, PepsiCo, Mondelez, Unilever, Danone, JDE Jacob’s, Lactalis, Heinz, Kimberly-Clark & Essity
5+ YEARS AS A SPEAKER

Conferences and industry events covering packaging trends, market intelligence, consumer behaviour, ESG & the future of packaging

Inside the Industry

These experiences shaped the way I approach brands - where strategy comes before design, and every creative decision has a commercial purpose.

RosUpack Conference Speaker

Together with X5, Unilever, Ohmybrand, RosBioTech spoke on Packaging Trends & Market Intelligence

Eurasia Packaging Fair

Istanbul, Turkey
International Packaging & FMCG Market

PART Award

Packaging award for packaging made from post consumer recycled resources - PCR

University of Greenwich, London

MA, Business School

Award-Winning Work

2nd Prize — Tagline Digital Awards 2022, Mobile / AR / VR — Best Promo App

FachPack

Nuremberg, Germany
International Packaging Exhibition

Industry Publications

Insights and market analysis published in:
UniPack · CandyTech · PlastInfo · UpackUnion · Tara & Upakovka · Meat Industry · Sphera

Amir Ahmetov

CEO, Tactise

I worked with Alina on a variety of projects in Russia and Germany and highly recommend her as a reliable colleague who can easily handle any challenges and is always ready to find the right solution to any situation that may arise during project management.
Her work in international PR, brand development, creative campaign production and integrated marketing communications is characterised by extensive experience, cultural sensitivity, innovative thinking and a strong results-oriented approach.
I'm pleased to recommend Alina for senior roles in global marketing, brand management or creative communications — she will be a great team player in any organization.

Laurent Oules

Group Sales & Marketing Director & Executive Board Member - AUTAJON

Alina has been instrumental and very efficient over the last years to develop a stronger brand image of the company, organise trade fairs and marketing events, and to support product and sales strategy. She is very dedicated, provides great ideas (e.g. design) and is an excellent team player.

Mehmet Ali Askerzade

General Manager, Yazpack

I had the opportunity to work closely with Ms. Alina during Turkey’s largest trade fair, as well as across several broader marketing initiatives. Throughout this period, she consistently demonstrated strong strategic insight, sound judgement, and a highly professional approach to her work.

She managed complex marketing activities with clarity and composure, even under tight deadlines and high expectations. Her ability to coordinate effectively, pay close attention to detail, and adapt quickly to changing requirements contributed significantly to the success of our projects. She was equally effective working independently and as part of a wider team.

In addition to her technical marketing expertise, she brings reliability, consistency, and a collaborative mindset that positively influences those around her. She is someone colleagues trust and respect, and her contributions added real value to both our marketing outcomes and team dynamics.

I have greatly appreciated working with her and would confidently recommend her to any organisation seeking a capable, dedicated, and highly professional marketing specialist. She would undoubtedly be a strong asset to any marketing team.

Cihan Pala

Commercial Director, Yazpack

I had the opportunity to work with Ms. Alina on various marketing projects across our companies. Throughout this collaboration, she added significant value to the projects through her strong strategic perspective, professional approach, and reliable work ethic.

She demonstrated effective coordination even under time pressure, and her attention to detail and ability to adapt quickly to changing conditions contributed greatly to the achievement of successful outcomes. She is a highly efficient professional, both in independent roles and within team environments.

I would confidently recommend Ms. Alina to any organization seeking a competent and trustworthy marketing professional.

Anna Shebanova

Director of Sales – USA, LATAM & Asia-Pacific, Dimet

Alina is a great communicator proficient in brand communication strategy and event management. Highly skilled in creation and planning of small and large-scale corporate events. She has both cultural intelligence and multicultural personality, persistence, respects deadlines. I am happy to recommend Alina as a event planner and PR campaigns for both Russian and international business.

Albert Sadykov

Market Developer, ExxonMobil

We worked together with Alina on a project work. During this period Alina showed her high expertise to promote recently developed products. Alina managed to organize good promotional events at high level with limited amount of time and resources.
For me it was a pleasure to work with this specialist.

Let's Talk About Your Business Challenge

Every project starts with a question, a problem or an opportunity.
Tell us what you are working on — whether you are launching a product, entering a new market, repositioning a brand or looking for new ways to grow.
We'll help you identify where to start and what needs to change.