DOMA Coffee
Coffee Branding & Packaging Design
Coffee Branding & Packaging Design
Brand Identity / Packaging Design / Character Design / Art Direction
DOMA is a contemporary coffee brand built around a simple idea: feeling at home, wherever you are. The brand celebrates everyday rituals, genuine connections and the pleasure of slowing down. DOMA is more than a place to enjoy coffee - it is a welcoming space to meet, work, read or simply take a moment for yourself.
DOMA is a contemporary coffee brand built around a simple idea: feeling at home, wherever you are. The brand celebrates everyday rituals, genuine connections and the pleasure of slowing down. DOMA is more than a place to enjoy coffee - it is a welcoming space to meet, work, read or simply take a moment for yourself.
The Challenge
To create a distinctive brand identity and packaging system that combines the warmth of a neighbourhood café with the appeal of a contemporary specialty coffee brand.
The identity needed to work consistently across coffee packaging, takeaway products, café interiors and merchandise.
The identity needed to work consistently across coffee packaging, takeaway products, café interiors and merchandise.
The Concept
DOMA's visual language is inspired by the small moments that make everyday life more enjoyable.
A warm, earthy colour palette, expressive typography and playful illustrations create a relaxed yet recognisable brand personality. DOMA brings together warmth, familiarity and a gentle sense of humour.
A warm, earthy colour palette, expressive typography and playful illustrations create a relaxed yet recognisable brand personality. DOMA brings together warmth, familiarity and a gentle sense of humour.
Packaging Design
The packaging system includes whole bean coffee, drip coffee collections and ready-to-drink cold brew.
Cream, olive, burgundy and terracotta distinguish the product ranges, while consistent typography and illustrated characters connect them within one visual identity.
The design balances simplicity with personality, making the packaging suitable for both everyday use and gifting.
Visual Identity
At the heart of DOMA is a distinctive, friendly wordmark complemented by a family of hand-drawn characters.
Each character captures a familiar coffee moment - enjoying a quiet break, brewing a favourite drink or sharing coffee with someone.
Together, the typography, colours and illustrations create a flexible and recognisable visual system.
The packaging system includes whole bean coffee, drip coffee collections and ready-to-drink cold brew.
Cream, olive, burgundy and terracotta distinguish the product ranges, while consistent typography and illustrated characters connect them within one visual identity.
The design balances simplicity with personality, making the packaging suitable for both everyday use and gifting.
Visual Identity
At the heart of DOMA is a distinctive, friendly wordmark complemented by a family of hand-drawn characters.
Each character captures a familiar coffee moment - enjoying a quiet break, brewing a favourite drink or sharing coffee with someone.
Together, the typography, colours and illustrations create a flexible and recognisable visual system.
Beyond Packaging
DOMA's identity extends naturally into the café environment through branded cups, menus, signage, takeaway carriers and merchandise.
Every touchpoint reflects the same philosophy: a welcoming atmosphere, thoughtful details and the simple pleasure of good coffee.
DOMA Coffee — Feel at home, wherever you are.
DOMA's identity extends naturally into the café environment through branded cups, menus, signage, takeaway carriers and merchandise.
Every touchpoint reflects the same philosophy: a welcoming atmosphere, thoughtful details and the simple pleasure of good coffee.
DOMA Coffee — Feel at home, wherever you are.
