Ice&Choco
Ice Cream Branding & Packaging Design
Ice Cream Branding & Packaging Design
Brand Identity / Packaging Design / Character Design / Art Direction
Ice&Choco is a playful ice cream brand concept that turns an everyday treat into a little moment of joy.
Built around unexpected flavour combinations, expressive design and a friendly personality, the brand is aimed at curious consumers who enjoy discovering something new and appreciate products that offer more than just great taste.
Ice&Choco is a playful ice cream brand concept that turns an everyday treat into a little moment of joy.
Built around unexpected flavour combinations, expressive design and a friendly personality, the brand is aimed at curious consumers who enjoy discovering something new and appreciate products that offer more than just great taste.
The Challenge
To develop a distinctive visual identity and packaging system for an ice cream range featuring unconventional flavour combinations.
The goal was to give each flavour its own personality while building a cohesive and recognisable identity that could extend across packaging formats, retail environments and brand communications.
The goal was to give each flavour its own personality while building a cohesive and recognisable identity that could extend across packaging formats, retail environments and brand communications.
The Concept
The flavour collection became the starting point for the creative direction.
Alongside familiar combinations such as Watermelon Chocolate and Mint Chocolate, the range explores more unexpected ideas: Pumpkin Cinnamon Chocolate, Lavender Rosemary Sage, Kvass, and Iced Tea with Peach and Mango.
This unconventional selection reflects the brand's character: curious, playful, a little surprising, yet always approachable. The visual identity combines vibrant colours, expressive typography and playful character design.
A chocolate-inspired handwritten wordmark establishes the brand's personality, while distinctive colour palettes help consumers navigate the range.
At the heart of the identity is a family of cheerful ice cream mascots, each with its own expressions, gestures and personality. Inspired by the Jester and Everyman archetypes, the characters bring humour, warmth and a sense of familiarity to the brand.
Alongside familiar combinations such as Watermelon Chocolate and Mint Chocolate, the range explores more unexpected ideas: Pumpkin Cinnamon Chocolate, Lavender Rosemary Sage, Kvass, and Iced Tea with Peach and Mango.
This unconventional selection reflects the brand's character: curious, playful, a little surprising, yet always approachable. The visual identity combines vibrant colours, expressive typography and playful character design.
A chocolate-inspired handwritten wordmark establishes the brand's personality, while distinctive colour palettes help consumers navigate the range.
At the heart of the identity is a family of cheerful ice cream mascots, each with its own expressions, gestures and personality. Inspired by the Jester and Everyman archetypes, the characters bring humour, warmth and a sense of familiarity to the brand.
Packaging Design
The packaging system covers two formats: flexible wrappers for chocolate-coated ice cream bars and tubs for scoopable ice cream.
Each of the six flavours has its own colour story and graphic treatment, while consistent typography, layouts and character illustrations create a unified brand family.
The result is a packaging identity designed to stand out on shelf, communicate flavour variety and make the everyday ice cream experience more engaging.
Visual Identity
The Ice&Choco visual identity brings together bold colours, chocolate-inspired typography and expressive ice cream characters.
Each flavour has its own colour palette and personality, while the signature handwritten logo and cheerful mascots create a distinctive, recognisable brand world.
Inspired by the Jester and Everyman archetypes, the design celebrates curiosity, spontaneity and the simple joy of everyday treats.
The packaging system covers two formats: flexible wrappers for chocolate-coated ice cream bars and tubs for scoopable ice cream.
Each of the six flavours has its own colour story and graphic treatment, while consistent typography, layouts and character illustrations create a unified brand family.
The result is a packaging identity designed to stand out on shelf, communicate flavour variety and make the everyday ice cream experience more engaging.
Visual Identity
The Ice&Choco visual identity brings together bold colours, chocolate-inspired typography and expressive ice cream characters.
Each flavour has its own colour palette and personality, while the signature handwritten logo and cheerful mascots create a distinctive, recognisable brand world.
Inspired by the Jester and Everyman archetypes, the design celebrates curiosity, spontaneity and the simple joy of everyday treats.
Beyond Packaging
Ice&Choco was conceived as a scalable visual identity that extends beyond the product itself.
The brand world comes to life through branded freezers, retail wobblers, promotional apparel and collectible epoxy sticker packs.
The flexible system can support new flavours, seasonal editions and promotional campaigns while maintaining a consistent and recognisable brand experience.
Ice&Choco - a little joy in every bite.
Ice&Choco was conceived as a scalable visual identity that extends beyond the product itself.
The brand world comes to life through branded freezers, retail wobblers, promotional apparel and collectible epoxy sticker packs.
The flexible system can support new flavours, seasonal editions and promotional campaigns while maintaining a consistent and recognisable brand experience.
Ice&Choco - a little joy in every bite.
