Creative* Packaging Bureau
Turning Strategy, Innovation & Ideas into Market Value
We help companies understand their market, sharpen their positioning, build stronger brands and bring products to market with clarity, relevance and commercial purpose.
Strategy. Brand. Marketing. Packaging.
We help companies understand their market, sharpen their positioning, build stronger brands and bring products to market with clarity, relevance and commercial purpose.
Strategy. Brand. Marketing. Packaging.
The expertise behind the bureau
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About the Founder
Alina Khalimova is the Founder and Strategic Director of Creative Packaging Bureau, bringing 15+ years of experience across marketing, brand, product and packaging.
She has worked with businesses across Europe and Asia and contributed to the packaging projects for global companies including Nestlé, Mars, PepsiCo, Mondelez, Unilever, Danone, JDE Jacob’s, Lactalis, Heinz, Kimberly-Clark and Essity.
She founded the Bureau to bring strategy, creativity and commercial thinking together — helping companies build stronger brands, launch products and turn innovation into market value.
The result is not simply a better-looking brand, but a clearer market proposition and a stronger foundation for growth.
She has worked with businesses across Europe and Asia and contributed to the packaging projects for global companies including Nestlé, Mars, PepsiCo, Mondelez, Unilever, Danone, JDE Jacob’s, Lactalis, Heinz, Kimberly-Clark and Essity.
She founded the Bureau to bring strategy, creativity and commercial thinking together — helping companies build stronger brands, launch products and turn innovation into market value.
The result is not simply a better-looking brand, but a clearer market proposition and a stronger foundation for growth.
What Can We Help You Solve?
01 
Launch a new product
02 
Entering a new market
03 
Repositioning a brand
04 
Strengthening an existing product
05 
Building for growth
What We Do
We work at the intersection of strategy, marketing, brand and packaging — building solutions around the business challenge, not around a predefined list of services.
Understand where to compete and how to win.
Market analysis, category research, consumer insights, brand strategy and positioning that turn market complexity into clear strategic direction.
Market Intelligence · Category Research · Brand Strategy · Positioning
Market analysis, category research, consumer insights, brand strategy and positioning that turn market complexity into clear strategic direction.
Market Intelligence · Category Research · Brand Strategy · Positioning
Build a brand people can recognise, understand and choose.
From brand architecture and value proposition to visual identity and communication systems, we create brands with a clear role in the market.
Brand Architecture · Value Proposition · Brand Identity · Communications
From brand architecture and value proposition to visual identity and communication systems, we create brands with a clear role in the market.
Brand Architecture · Value Proposition · Brand Identity · Communications
Make packaging work harder for the brand and the business.
We combine strategic thinking with deep packaging expertise to develop packaging that is relevant to the consumer, appropriate for the product and commercially effective.
Packaging Strategy · Packaging Consultation · Packaging Design · Production
We combine strategic thinking with deep packaging expertise to develop packaging that is relevant to the consumer, appropriate for the product and commercially effective.
Packaging Strategy · Packaging Consultation · Packaging Design · Production
Turn a good product into a market-ready proposition.
We help companies prepare products for launch, develop the right market story and build the communications needed to support growth.
Product Launch · Marketing Communications · Campaigns · Brand Growth
We help companies prepare products for launch, develop the right market story and build the communications needed to support growth.
Product Launch · Marketing Communications · Campaigns · Brand Growth
Bureau Intelligence
Research, market intelligence and strategic perspectives on the forces shaping markets, brands, consumers and packaging.
Market · Consumer · Brand · Packaging · Growth
Market · Consumer · Brand · Packaging · Growth
Let's Talk About Your Business Challenge
Every project starts with a question, a problem or an opportunity.
Tell us what you are working on — whether you are launching a product, entering a new market, repositioning a brand or looking for new ways to grow.
We'll help you identify where to start and what needs to change.
Tell us what you are working on — whether you are launching a product, entering a new market, repositioning a brand or looking for new ways to grow.
We'll help you identify where to start and what needs to change.
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